Access the most recent editions of Nonwovens Industry magazing featuring timely analysis and industry-leading reporting.
Read our interactive digital magazine, complete with enhanced multimedia and user-friendly navigation.
For more than 60 years, Nonwovens Industry has been your trusted source for global coverage of the household and personal products industry.
Subscribe to receive the latest news and insights from Nonwovens Industry magazine in print or digital formats.
Promote your brand to decision-makers across the global nonwovens supply chain through targeted advertising opportunities.
View our standards for content submissions, including formatting and editorial best practices.
Learn how we protect and manage your personal data.
Review the terms governing your access to and use of the Nonwovens Industry website.
Updates on company earnings, mergers, and acquisitions.
Announcements and innovations from material and equipment suppliers.
Product launches and technology rollouts in nonwovens.
General industry news covering manufacturing, sustainability, and market trends.
Executive moves, promotions, and leadership changes.
Spotlight features on emerging or noteworthy companies.
Key patent filings and innovations in the nonwovens space.
Expert perspectives on major trends and market shifts.
Dive into in-depth reports on global industry drivers, application areas, and breakthrough technologies.
Recurring editorial columns covering regulatory updates, sustainability, and commercial strategy.
Access original articles and interviews offering unique insights into business strategy, innovation, and market direction.
Industry leaders and analysts share their views on evolving challenges and opportunities in nonwovens.
Visual roundups from events, product showcases, and industry highlights.
Insight into thermal bonding via heated air for loft and softness.
Coverage on short-fiber web formation technologies.
Deep dives into continuous filament technologies and layered structures.
Mechanically bonded web technologies for durable fabrics.
Hydroentanglement processes for high-performance nonwovens.
Paper-like nonwovens formed through slurry and fiber suspension systems.
Profiles and rankings of the world’s leading nonwovens producers and brands.
Search materials, machinery, and services across the supply chain.
Discover nonwoven-based hygiene product brands.
Explore companies behind major hygiene product lines.
Submit your company for inclusion in our directories.
Learn more about leading nonwovens companies and their capabilities.
Find definitions of key industry terms and technologies.
In-depth interviews, product demos, and event highlights.
Short-form video interviews offering quick updates and takeaways.
Comprehensive publications on specialized topics in nonwovens.
Company-driven insights, case studies, and thought leadership presented in collaboration with Nonwovens Industry.
Stay up to date with official announcements from companies in the sector.
Listings of top global industry gatherings.
On-site reporting from major exhibitions.
Virtual sessions covering key technologies, market updates, and expert discussions.
What are you searching for?
Family of four could save 2,000 gallons per year.
September 16, 2010
By: Karen McIntyre
Editor
0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:”Times New Roman”; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:”Times New Roman”; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}
Access to fresh water is an emerging environmental and social concern, as the U.S. Governmental Accountability Office projects water shortages in 36 of 50 U.S. states over the next five years. While a recent survey showed many consumers (45%) believe bathing/showering consumes the most water, the American Water Works Association says toilet flushing is actually the number one use of water in the home.
To raise awareness of this issue and to make it simple for consumers to save water when flushing the toilet, Kimberly-Clark’s Scott Naturals brand will be offering the Smart Flush bag. The device will be available free with purchase of Scott Naturals bath tissue while supplies last beginning in September.
The Scott Naturals Smart Flush bag offers a safe and easy way to save water at home. When placed in the toilet tank, the material in the bag absorbs water and expands, reducing the amount of water consumed in each flush by up to one liter. A family of four could save 2,000 gallons of water per year by using the Smart Flush bag.
“K-C and the Scott Naturals brand are committed to sustainability and to preserving natural resources for future generations,” said Doug Daniels, Scott brand manager. “The Smart Flush device makes it easy for consumers to conserve by reducing the water consumed by each toilet flush.This innovative solution aligns with Scott Naturals brand’s approach of making it easy for environmentally aware consumers to take a green step at home, without changing their normal routines.”
The Smart Flush bag will be given away exclusively on Scott Naturals 8 pack and 12 pack bath tissue at retailers nationwide in September and October, while supplies last. The promotion will be supported by a national campaign including a dedicated TV spot explaining Smart Flush and in-store video advertisements.
Enter the destination URL
Or link to existing content
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
